CovQ Knowledge Center

Direct-To-Consumer (or DTC) companies manufacture and ship their products directly to buyers without relying on traditional stores or other middlemen. This allows DTC companies to sell their products at lower costs than traditional consumer brands, and maintain end-to-end control over the making, marketing, and distribution of products.

In Part 1 of this piece on minimizing Cultural Debt in your organization, we explored how some high level best practices for managing your consumer credit score (specifically the FICO score in the U.S.) can readily apply to intentional investment in employee goodwill.

I came from Ireland to New York City in the late ‘90s with no job or home lined up. All I had was a few hundred dollars to my name and a promise of a one-week couch crash from a friend whose roommate’s patience would turn into a pumpkin (one of those scary jack-o’-lantern ones) on night eight.

Creating a Trust Environment is a challenge for any business but particularly for the new and growing enterprise, knowing how and when can also be a question that many struggle with.

Let me start by saying I’m a writer, editor, and content strategist. And this short piece is about how you need one of those for your tech business. So is this a job interview? Maybe … want to talk? But even if we never do, or you find someone else (I’m not the jealous type!), you need to consult with an experienced content person — ASAP — when you’re launching a tech company.

I’ve talked to too many people in very different stages of digital scale-ups. Often, I hear two things: “I’m being scrappy and writing it myself” and — often the proposed reason for the previous quote — “I did not want to afford a content person yet.” Here are 5 top reasons why you have to get it in the budget (and also, if you don’t have a huge budget, try us anyway … how expensive do you think we are?!)

The world’s major gaming companies today have one strategic goal in common: ultimately, they all want to become platforms.

Apple and Google now boast billions of users on their app stores, Nintendo’s “My Nintendo” account program counts hundreds of millions of fans on console and smartphones, and Sony receives US$60 per year from each of their over 40 million so-called PlayStation Plus subscribers.